Central Sector Scheme for Promotion of Information, Education and Communication (IEC) in Ayush


The Scheme has the following nine components:

  1. Organization of Arogya Fairs both at the National and State Level;
  2. Organization of Ayurveda Parv and Yoga Fest/ Utsav etc.
  3. Participation in Health Fairs / Melas/ Exhibitions organized by Government Departments, State Governments and other reputed Ayush Organizations;
  4. Preparation and distribution of authentic Publicity material on Ayush Systems including New-Media, internet, Multi-media, print media and digital media campaigns, and setting up platforms for the same.
  5. Activities and programmes undertaken by the Ministry, its autonomous bodies and Ayush Directorates/ Ayush Societies of States and UTs to achieve the objectives. This would include activities taken up in connection with the observation of designated “Days” of the different Ayush systems, like the International Day of Yoga, Ayurveda Day, the flagship event namely World Ayush Festival for conducting annually for general public and global stakeholders in the field of Ayush sector, and other similar activities.
  6. Providing financial assistance to reputed organizations, Ayush specific NGOs, educational/ research institutes for organizing Seminars, Webinars, Conferences, Symposiums, Workshop, meeting, etc. on Ayush Systems.
  7. Providing incentives to Ayush Industry to participate in National and State Arogya Fairs/ Melas organized by Central/ State Governments/ Government organizations/ reputed organizations like Chemexil, Pharmexcil, CII, FICCI, ASSOCHAM, ITPO etc. at State/ National level.
  8. Conducting webinars virtual, exhibitions and other digital events on Ayush related topics, and participating in the same.
  9. Media campaign through social media and other New-Media.